VEA Group Factory Open Day,

The China-Italy Chamber of Commerce (CICC) is pleased to welcome students from XJTLU's Master's programme in International Business and Global Affairs to its Factory Open Day at VEA Suzhou. The students, from the Department of International Studies, will have the opportunity to explore coffee machines and the inner workings of a leading Italian manufacturer. The event will take place on November 18th, 2025, at VEA GROUP.

This Factory Open Day offers XJTLU students the opportunity to observe the entire coffee machine production process, learn about innovative techniques, and engage directly with VEA GROUP representatives through interactive discussions and lectures.

Event Details

Date: Tuesday, November 18th, 2025

Time: From 9:00 to 12:00

Ticket: XJTLU Students & Member Ticket – Free of Charge

Venue: Vea (Suzhou) Intelligent Technology Co., Ltd

地点: 唯易爱（苏州）智能科技有限公司

Address: 1st F, Workshop No. 6, Phase I, No. 189 Jishi West Road, Wujiang District, Suzhou | 苏州市吴江区吉市西路189号1期6号厂房1楼

Event Language: English

Event Details

9:00–9:30 Shuttle Bus from XJTLU to VEA GROUP

9:30–10:00 VEA GROUP Factory Tour & Coffee Machine Exhibition

10:00–10:15 Welcome Speeches

10:15–10:45 Lecture by Prof. Roberto Dona (INS411 Class)

10:45–11:00 VEA GROUP Factory Introduction

11:00–11:30 Interactive Discussion: Insights for Students

Discussion topics:

1. What are the key factors behind VEA GROUP’s global success?
2. How does a foreign company adapt strategies in response to Chinese competitors?
3. How can a company acquire essential “tacit knowledge” to compete effectively in China?
4. What opportunities or challenges does the evolving global coffee market present?

11:30–11:45 Q&A Session & Group Photo

11:45-12:00 Shuttle Back to XJTLU

To sign up click HERE

For more info, pls contact infosuzhou@cameraitacina.com

VEA GROUP

https://carimali.com/vea-group/

VEA GROUP, a renowned global leader in professional coffee machines, proudly holds a century-long legacy of excellence. Guided by a team of 14 pioneering engineers, our cutting-edge designs undergo rigorous testing in advanced facilities, spearheading innovation in industry.

Our Suzhou-based production unit, VEA GROUP, seamlessly merges Italian design with European standards, exporting to 15 countries. With ISO9001:2015 certification, our ethical practices forge enduring relationships with employees and clients alike. Committed to ensuring quality, VEA GROUP operates as both an assembly hub and a trusted provider of trading products, shipping over 10,000 units worldwide.